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Nostalgia and Connection With Others: the Aspects That Will Dominate









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发表于 2022-1-16 16:41:32 | 显示全部楼层 |阅读模式
As in all things, in advertising there are also fashions. Suddenly, someone finds an ad that becomes viral, the fashion ad, and everyone starts following that idea that becomes a trend. Then there are those ads that become fashionable or established as an idea marked by the context and changes in consumers, who begin to demand El Salvador Phone Number List certain types of ads. And then there are our expectations about what advertising and its content should be. It is what makes the ads that seek to make you cry resist year after year in the Christmas campaign. Context is especially important and powerful in retargeting and changing advertising. Just think what happened in the economic crisis a decade ago, when the pull of millennials and financial instability (which made the past seem so much better to consumers) made nostalgia a powerful engine of sale.Nostalgia was what changed the design of products, what brands used as a lever to sell and even what made colors, prints or brands fashionable, which they even brought back from the dead.

Staying ahead of fashion allows you to stay ahead of the trend El Salvador Phone Number List and do adjusted advertising campaigns before everyone else is doing them and the underlying theme is already very burned. Regarding the trends that were expected for these months and this year, all the previous forecasts have become obsolete, broken by the reality - unexpected - that has marked the 2020 agenda. Brands are adjusting to the new normal and what it entails, but they also need to understand how advertising has changed and what it will set as the new agenda. What will the announcements look like now and what themes will dominate? The advertising of food and nutrition brands can be used as a guide to see it, since they have changed their content, the dominant themes and have discovered what consumers want and what really connects with them.

Ipsos has carried out a study of the dominant themes in food and beverage advertising in recent months, a study that serves to see what the upward trends are and what will dominate El Salvador Phone Number List advertising in the immediate future. In general, it could be said that we have returned to emotional advertising and that emotions have become the recurring element used to reach the consumer. More specifically, the two key emotions that function as uptrends can be identified. The first of those emotions is, unsurprisingly, nostalgia. It is not only that it is more present, but it also achieves a good response. The Ipsos conclusions indicate that ads that trigger nostalgia in consumers manage to be 2.5 times more motivating than those that do not use that resource.


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